What Is Being Said About MASTERING YOUR MARKETING™?
Samples from our growing file of correspondence from actual users of this Guidebook:
"Thank you for this single source and guidance tool in Marketing! After 20 years in engineering, I arrived in the marketing field.Learning how to market my company's products required many hours of study. I kept looking for a single source of marketing guidance; making inroads in the American and International government procurement was especially difficult. Now after 20 marketing years, I found it - "Mastering Your Marketing". This is that source, organized with step-by-step guidance.If it was only available at the beginning of my marketing career, I would have had more time with my family." W.E.K., Vice President, International Marketing for hi-tech military electronics company (Retired)
"I've been in direct sales for more than a decade. Mastering Your Marketing was an eye-opener for me! It reinforced everything I should know. I've been using it to re-direct my career, and the results have been delightful!" M.S., Independent Sales Agent
"When I opened my coffee shop, I did extensive research and knew I had all the answers and a clear picture of the direction for my marketing.Then with constant bombardment from advertisers and other groups wanting sponsors and donations (they all had my number, but it wasn't to place orders), I went in many directions, usually with little success for the money spent. After reading Mastering Your Marketing, with your guidebook format, I realized I missed a lot of the questions before I opened my business. You made it very easy to redefine and clarify my core concepts and to focus on the important marketing issues.The questions you ask in the guidebook are to the point and very helpful." B.K., Owner, Gourmet Coffee Shop
"The Mastering Your Marketing guidebook helped me launch my physical therapy business for the second time.It allowed me to think creatively about my practice as a business instead of just a therapy practice. Using this guidebook, I now have a location, web site, referral network, support services, an investor, and most importantly, paying customers!I was able to create a business that fits me now at this point in my career.Smart marketing makes all the difference." C.M. Physical Therapy Professional
This list is continuing to grow as more users of Mastering Your MarketingTM discover the many decades of real world wisdom and experience reflected in this priceless Guidebook. They are saving time, money, and even avoiding the harsh experiences of the School of Hard Knocks!
Still Wondering If You Should Get And Use MASTERING YOUR MARKETING™?
It is easier to wonder: "Who should not?" The answer:"A hermit!"
Many that want to do better are discovering this resource. Some are already marketing consultants and executives! Why not you too?
The secret to success starts with effective marketing. The first several Guides in Mastering Your Marketing show you how to focus your effort. Then the Guidebook progressively builds your comprehensive marketing expertise upon that foundation. Each of the 24 Guides has very specific basic truths to get you fully oriented. Then each Guide finishes up with a practical Exercise that makes it easy for you to organize your thoughts and formulate a custom response for your own situation.
Unlike most materials on this subject, the author uses carefully crafted questions to guide you through this process. His years as an advisor to hundreds of business owners have honed his choice of words. Now you can experience the same thought processes as his clients -- without sitting in classrooms or libraries plowing through a ton of books, or having to pay substantial consultant's fees, or learning the most costly way: in the school of hard knocks! Who are some users of John's guidance? Would you like to see a sample list of the businesses, professions and other entities represented by users and contributors to the body of knowledge reflected in Mastering Your Marketing? Here it is!
Physical Therapy Practice Coffee Shop Financial Services Company Tree Service Company Marketing Consultant Direct Sales Professional Home Restoration Specialist Manufacturer's Representative Target Marketing Consultant Economic Development Advisor Non-Profit Association Executive Advertising Agencies Graphic Arts Services Architects and Engineers Human Relations Consultant Facilitators Association Government Contractors (many) Air Conditioning Contractor Computer Manufacturer Food Product Manufacturer Metal Furniture Manufacturer Software Developers and Resellers IT Services Providers Machine Shops Engine Re-Builders Contractors in many fields including: Painting and Restoration Builders and Developers Heating, Ventilation and Air Conditioning Plumbing Site Preparation and Grading Janitorial and Maintenance Services Exterminators Lawn Services, and many more! Consulting and Training Company and the United States Small Business Administration, Headquarters, D.C., and district offices across the U.S.A., including Richmond, VA, Detroit, MI, San Diego, CA, Baltimore, MD, Atlanta, GA, Denver, CO, Houston, TX, Las Vegas, NV, District of Columbia, and Business Development Specialists from every S.B.A. office in the U.S.A. This list is steadily growing!